I am a marketing leader, copywriter, artist, and corporate trainer who helps brands put down taproots in rocky markets. Over the last ten years, I have rebranded several companies, redesigned a dozen corporate websites, and helped multiple businesses reach new revenue milestones with clever marketing.
In my work as a marketer and salesperson, I have gained experience with almost every kind of channel, including digital marketing, out-of-home advertising, and street outreach. My current approach favors low-cost and high-impact channels like inbound marketing, social media, written content, and video pay-per-click. I also enjoy driving results through cold-outreach sales, which I find to be an effective complement to inbound marketing campaigns.
Alongside my work in marketing and sales, I have helped several companies solidify their market leadership by assisting with the development of proprietary technology and intellectual property. My R&D work includes contributions to the Nix Pro Color Sensor and RQ Relationship Intelligence assessment.
On evenings and weekends, I create resources that catalyze transformative personal growth. Drawing on my experience as a coach and facilitator, along with eight years of research into neuroscience, adult learning, and developmental psychology, I’ve produced guided journals, courses, books, and AI-based tools that have positively impacted thousands of people. This work constitutes my greatest professional achievement and my deepest joy.
Despite all of my book-learning and professional experience, I remain inspired by the sincerity and wisdom found on the streets of downtown Hamilton. Much of my scholarly work seeks to validate the intuitions of “everyday people” and demonstrate that life is as meaningful as they hope.