B2B Revenue Growth

Efficient Solutions for Small & Medium B2B Firms

I am a marketing leader, salesperson, copywriter, and artist who helps B2B firms grow their revenue with minimal budgets. Over the last decade, I have helped businesses in construction, technology, and professional services find efficient ways to grow their pipeline.

In addition to a decade of experience in strategic leadership, I have experience with almost every kind of channel, including digital marketing, cold-outreach sales, pay-per-click advertising, and social media. In my consulting work, I help businesses find the highest-impact channels for their particular niche, and support them in building those channels and developing a reliable stream of revenue.

Depending on your needs, I can function strictly as a consultant, but I can also roll up my sleeves and help you execute on my recommendations. With my experience in sales, branding, digital marketing, and CRM administration, your firm won't need to hire multiple agencies to get the results you're looking for.

My Contact: zachary@zacharystrong.net

Some of My Past Work

$100MM in Pipeline for a Construction Company

Early on in my career, I was hired to perform some inside sales and marketing work for a family-owned construction company. In addition to sourcing over $100MM in new leads for them, I completely redesigned their approach to prequalification responses and gained them an 80% shortlist rate - something unprecedented for the company. I also analyzed the last ten years of sales data to develop a growth plan and presented these findings to the leadership team, with my insights being hailed as a "watershed moment" for the company.

Market Expansion for a Tech Startup

The Nix Color Sensor was the first product to be successfully funded on Canada's Kickstarter platform, and the company was eager to capitalize on the media attention they were enjoying. I joined the company shortly after the Kickstarter, and was involved in building the marketing, customer service, and sales functions of the business. In addition to growing our core business with painters and interior designers, I was responsible for leading our expansion into industries like textiles, agriculture, and film production - three of Nix's key markets today.

Inbound Success for Executive Coaching Firm

When my work with this firm began, they had never landed a lead from their website. They had worked with multiple website designers, a couple of salespeople, and an SEO company, yet never saw any tangible results. I assumed full control of their marketing function in January 2018. Within a year, website traffic had doubled, over 100 leads were generated, multiple sales had been closed from digital leads, and they gained a clear digital edge in a highly competitive market. The growth rate that this firm experienced was so high that we became one of Hamilton’s fastest-growing companies.

Doubling B2B Revenue for a Tech Distributor

I was engaged by an American e-commerce company to help them with a number of things, including B2B revenue growth. Within months of me being retained, we had doubled their B2B revenue and developed reliable ways of sourcing new prospects. I also reviewed their e-commerce data in detail, and developed improvements to the website that doubled their add-to-cart rate and increased their average order value.